First Name:
Lisa
Last Name:
Moeller
Major Department:
International Business
Thesis Director:
Pia Albinsson and Jennifer Henson
Date of Thesis:
Dec 2013
This research was conducted in order to explain the impacts of foreign relations on Chinese consumerism in today's society. By looking at China's economic and foreign relations background, participants in this study were surveyed and interviewed to try to develop a correlation between past historical events and current purchasing behavior. Marketing topics such as the country of origin effect and brand loyalty are discussed and applied to this research. The results of this study proved that there is a slight impact on foreign relations on current consumer behavior in China. This study is useful to a multitude of entities including consumers, companies, and different diplomatically involved individuals to try to push China in the direction it needs to go in the near future.