The Honors College

Education

• M.B.A, Ph.D. Marketing, New Mexico State University, USA
• MBA, New Mexico State University USA
• B.B.A, General Business Administration, New Mexico State University

Dr. Pia A. Albinsson is the Beroth Professor of Marketing in the Department of Marketing & Supply Chain Management in the Walker College of Business. Her research interests are in the areas of collaborative consumption, green consumption practices, consumer activism, corporate social responsibility, and advertising effectiveness.

Dr. Albinsson joined the Honors College in 2025 and is the Academic Mentor for the Walker College of Business. She has mentored several students in their honors and master thesis research since she started at App State in 2009 and is looking forward to her new role in the Honors College.

In her home department she teaches Marketing Research, Principles of Marketing and Marketing Strategy and Applications (MBA). She has been a visiting professor during the summers at University of Angers, a partner university teaching New Product Development in 2017-2019, 2021-2022, and 2024. Recently, she was invited as an Erskine Visiting Fellow at the University of Canterbury, Christchurch, New Zealand where she taught two classes.

She has published two edited books on the Rise of the Sharing Economy (2018) and Understanding Collaborative Consumption (2024), and co-authored a book on Uber (2020), a textbook on Marketing and Sustainability (2024).

Prior to academia, Dr. Albinsson spent several years working in the retail industry as Executive Team Lead (US) and in the tourism industry as destination manager (Greece, Malaysia and Portugal). She also has industry experience in banking and direct marketing (Sweden).

Select Publications (last two years)

Huhmann, Bruce A. and Pia A. Albinsson (2025), “A longitudinal cross-cultural content analysis of rational vs. emotional appeals in US and Sweden” International Journal of Advertising,  https://doi.org/10.1080/02650487.2025.2525024 (ABDC-list A, Citescore, 13.9 (2023), Impact Factor 5.3)

Schindler, Robert M., Pia A. Albinsson, Bidisha Burman (2025), “Gag gifting: A poke or a joke,”  Psychology & Marketing,42(8), 2186-2206, https://doi.org/10.1002/mar.22226, eISSN: 0742-6046 (ABDC-list A, Citescore 15.9, Impact Factor 9.1)

Albinsson, Pia A., Bruce A. Huhmann, and Bidisha Burman, How Allusion Enhances Consumer Response to Hope Appeals in Health Messaging,” Journal of Business Research, https://doi.org/10.1016/j.jbusres.2025.115237, (ABDC-list A, CiteScore 20.3, Impact factor 10.5)

Anderson, Kelley Cours, Karen Wallach, and Pia A. Albinsson, Ryanne Tracy (2025), “From Body Positivity and Beyond: Investigating Affective Aesthetic Atmospheres of Influencers” Journal of Consumer Behaviour, https://doi.org/10.1002/cb.2474 (ABDC-list A, Citescore 7.3, Impact Factor 4.4)

Shows, David, G., Matt Zothner, and Pia A. Albinsson (2024), “Tapping the Brakes: An Exploratory Survey into Consumer Perceptions of Autonomous Vehicles,” World Electric Vehicle Journal, 15(11), 530, 1-15 (Citescore 4.5) (Q2 Automotive Engineering category)

France, Stephen, Pia A. Albinsson, Diane Edmondson, and Christopher D. Hopkins (2024), “Insights from an 11-year Systematic Review of Teaching and Pedagogy Topics in the Society for Marketing Advances’ Proceedings,” Marketing Education Review, 10.1080/10528008.2024.2424879 (Citescore 3.1) (ABDC-list C)

Albinsson, Pia A. and Spencer Ross (2024), “Mobilizing for Cash-in-Use: Addressing the Gap in Neoliberalism Caused by Disruptive Innovation,” Journal of Association for Consumer Research, 9(4), https://doi.org/10.1086/731912. (Citescore 4.6) (ABDC-list B)

Coker, Kesha K., Jessica G. Zeiss, and Pia A. Albinsson (2024), “The Consumer on Stage: Toward a Typology of Improvisation in Consumption Contexts,” Journal of Business Research, 170, 114305. https://doi.org/10.1016/j.jbusres.2023.114305 (ABDC-list A)