First Name:
Channing
Last Name:
Shor
Major Department:
Marketing
Thesis Director:
Steve Clopten
Date of Thesis:
May 2010
Students Against Violence Everywhere (SAVE) was started in 1989 with the vision that all students should be able to attend school in a safe, secure, free of fear environment that is conducive to learning. SAVE is a national, nonprofit organization created by students for students that promotes the virtues of civility and respect by helping students of all ages learn how to care for other people (SAVE Website). As of 2009 the organization had over 215,000 members in approximately 1,877 chapters nationwide, representing 47 states. In recent years SAVE has struggled to find a consistent significant sponsor which has added financial strain to the organization. With this burden, membership has begun to slow and the search for a low cost marketing communications strategy has become increasingly essential.
For my research, surveys were distributed to two sample groups, members and nonmembers, to analyze how SAVE was performing in getting their information to the public. Based on an analysis of the data collected and suggestions from participants, this report contains recommendations for a cost efficient marketing communications strategy for the organization to employ in the next five year plan.