The present study attempted to replicate and extend previous research conducted by Unterhalter, Farrell, & Mohr (2007), which investigated whether men and women display memory biases that are consistent with gender-specific body image concerns. To determine whether exposure to media imagines of ideal body shape influence people's cognitive models of body image (e.g., Thompson, Heinberg, Altabe, & Tantleff-Dunn, S., 1999), a priming condition was added to Unterhalter et al.'s paradigm.